Trailer and Their Conventions

All trailers have the basic qualities that are more or less required to make a good trailer. The qualities and why they are necessary are as follows:

      Voiceovers are used to tell the story and give credit information 
      The stars of the film are showcased 

      Key points are sometimes conveyed through titles (words on screen) 

      Conversations between characters often consist of one-liners 

      Dramatic camera angles may be chosen to show events or characters 

      Action is interspersed with actor or director credits on screen 

      Music plays an important role in creating atmosphere 

      The film’s title may not appear until the end 

      The trailer builds to a climax, where it ends

            Montage (a series of shots from different points in the film, edited together) is often used to highlight the most dramatic, humorous or fast-paced aspects of the film

  

    The main conventions have been described further in detailed and explained their importance when it comes to making an effective trailer:

Title and other text – gives the footage a more varied use of techniques other than just video

Clips. It also provides the audience with information, whether that is the title, realise

Date, or part of the plot.

Sound / music - this gives more dynamics to the trailer as it can be used to set the mood of
            the film, whether this is for the build up of tension or to emphasise a romantic scene.
            Overall sound helps to reflect the genre of the film its self.
Location / setting - this gives background information to what the film is going to be like as
          different signifiers, such as housing, or general back drop, can emphasise the plot and a
          character as an individual.
Main actors are show cased - if famous actors are used within the film, they are often show
          cased to make the film seem a high end production, which can often entice the audience.
          As well as that it also gives you more information on what the film is going to be like.
Theme - the film is portrayed through using many different techniques, such as sound/music,
          location, and text. However it can also be shown through voiceovers and dialogue, for
          instance, comical 'one line' comments show the film as being humorous, and can set the
          mood for the rest of the trailer.