Target Audience

Target audience is an important factor to take into consideration when it comes into designing the trailer, magazine cover and poster. This is because there needs to be a set group of people who would be attracted to the product. After taking into consideration what requirements, us as a group want from our trailer, we then considered what people would be interested in. The main focus is that we are going to produce a horror film, this narrows our target audience. Commonly, the younger generations are more interested in seeking the thrill that is provided by a horror film. From this we did further research into what age range we should target are advertising products at.
This graph shows the cinema attendance by age:

Since we have established that we wanted to aim for the younger generations, from the graph, it would prove wise to aim for people aged 15 - 24 due to the fact that they attend cinema more frequently than any other age group. Going for this age group also allows us to have an intense horror film as we would not have to 'tone it down' for the younger ages.
As well as that, are target audience would be for both genders since the theme of horror is not really gender specified. Although it may appeal more towards males, we do not want to narrow our audience down this specifically.