The BFI (British Film Industry) requires that any film released needs to go through the process of the exit polls. This involves at least 2 audiences from different cinemas to answer a series of questions on the film that they would have just seen. This helps the statistician decide what the set target audience for the film is. The questionnaire helps to establish why each person has gone to see the film, what their view on it was, and their general background life is. Exit polls are done so that the distributor is able to refine their target audience so that they know which ways to present future advertising as well as how to distribute the film.
This research has helped to understand the importance of a target audience, as they help to direct specifically which direction you take your advertising.
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